International Tourist Arrivals (in millions)


1990 1995 2000 2005 2008 2009 2010
Europe 261.5 304.1 385.6 439.4 485.2 461.5 476.6
Asia and the Pacific 55.8 82.0 110.1 153.6 184.1 180.9 203.8
Americas 92.8 109.0 128.2 133.3 147.8 140.6 149.8
Africa 14.8 18.9 26.5 35.4 44.4 46.0 49.5
Middle East 9.6 13.7 24.1 36.3 55.2 52.9 60.3

Tourism Market Growth in 2010 (Compared to 2009)


% Change
Europe 3.3%
Asia and the Pacific 12.7%
Americas 6.4%
Africa 7.3%
Middle East 14.1%
The Trend of Tourism
The Trend of Tourism

Reasons behind the trend in tourism:


More affluence: Since 1950, people have become more wealthy. There is more disposable income. People also now have paid time off work during holidays.


Greater awareness: Through advertising or television commercials, people are more aware of how and where they can spend their free time.


More car ownership: More families own a car. This gives greater freedom to choose when and where to spend time.


Improvements in technology: Traveling today is much quicker. Motorways and aircraft have helped reduced the time it takes to get to different countries. Traveling by air has become more accessible as you can book on line and choose more budget options.


More Choice: In the past seaside holidays and package holidays were the most popular. The industry is seeing more people look at ecotourism and more unusual holiday destinations.

Mini Quiz!


1. Tourism is:

a) A small but growing industry

b) A primary industry

c) One of the world's largest industries


2. Areas which are growing most quickly from tourism are:

a) Asia and the Middle Eat

b) Antarctica

c) Europe


3. Tourism can help: 

a) Reduce the need to travel

b) A country's economy and infrastructure

c) Minimise disruption at airports


4. Name 2 reasons (and how) that effect the growth of tourism


5. Describe the trend of the graph (3 marks)

Ecotourism is a kind of sustainable development. The aim of ecotourism is to reduce the impact that tourism has on naturally beautiful environments.

Any tourist destination can be harmed by increased levels of tourism. If areas are damaged or destroyed, they might not be available to future generations.


Approach to Ecotourism:

- Ensuring that tourism does not exploit the natural environment or local communities.

- Consultation with local communities on planned developments

- Making sure that infrastructure improvements benefit local people.